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http://corp.aol.com/press_releases/2008/04/aol-acquires-sphere

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New York, NY, April 15, 2008 – AOL today announced that it has acquired Sphere Source, Inc., a leading provider of contextual-search tools which offers related content to publishers. Sphere will operate as a wholly owned subsidiary of AOL as part of the company’s Programming division, which is led by Executive Vice President Bill Wilson.

What AOL Sees Looking Into Sphere

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AOL has been buying up a lot of advertising companies trying to build on its successful advertising.com business. It also agreed to buy Bebo, an expensive bet on a second-tier social network. But at least there was logic in the link between Bebo and AOL’s instant messaging and video properties.