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Platform-A in Europe will align AOL’s existing European advertising operations. These include Advertising.com, which has sales offices in nine countries in Europe; Frankfurt-based ADTECH, which is the leading ad serving company in Europe; buy.at, a leading affiliate network based in the U.K., as well as AOL’s ad sales teams in Europe. The new organization will also integrate industry-leading technologies including contextual search by Quigo, behavioral targeting by TACODA, and mobile ad-serving by Third Screen Media. Combined, Platform-A reaches 125 million online consumers, more than half of Europe’s online audience*.

“No other network can offer the reach, relevance and richness of Platform-A,” said Lynda Clarizio, President of Platform-A. “Advertisers will be able to use the most advanced optimization technology and behavioral targeting, combining AOL’s premium inventory with Advertising.com’s network,

了服务于欧洲的广告客户，美国在线收购并运作着数家公司，但它们之间彼此独立运作，今年二月份，美国在线收购了位于伦敦的在线联盟营销网络buy.at；去年美国在线收购了位于法兰克福的Adtech AG的公司，这一公司提供的技术能够使网站发行商管理并报告它们的互联网广告活动。